Search Engine Optimization: An Hour a Day
Author: Grappon
Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, Search Engine Optimization: An Hour a Day is your step-by-step guide to putting your website in the spotlight.
Book about: Direction de Bureau de Devant d'Hôtel
Teach Yourself VISUALLY Digital Photography
Author: Dave Huss
* Helpful sidebars that offer practical tips and tricks
* Succinct explanations that walk you through step by step
* Full-color screen shots that demonstrate each task
* Two-page lessons that break big topics into bite-sized modules
Learn How To:
* Choose a digital camera and photo printer
* Compose pictures using professional techniques
* Mix and match focus and lens settings
* Crop, resize, and sharpen your photos
* Enhance your photos with photo-editing software
* Create a custom greeting card
Table of Contents:
Chapter 1: Understanding Digital Photography.Why Go Digital?
Discover Digital Cameras.
From Start to Finish: The Digital Workflow.
Chapter 2: What You Need to Get Started.
Choose a Digital Camera.
Consider Digital Camera Accessories.
Build a Digital Darkroom.
Choose a Photo Printer.
Chapter 3: Understanding Light.
Learn About the Color of Light.
Measure and Correct Light for Color.
Photograph in Varied Lighting.
Use a Flash.
Chapter 4: Controlling Exposure and Focal Length.
Learn About ISO.
Learn About Aperture.
Control Depth of Field.
Understanding Shutter Speed.
Discover Exposure Modes.
Learn About Focal Length.
Use a Wide-Angle Lens.
Use a Telephoto Lens.
Use a Zoom Lens.
Learn About Digital Camera Lenses.
Chapter 5: Learning About Focus.
Understanding Focus Systems.
Focus on a Still Subject.
Use Focus Modes.
Discover Focus Techniques.
Chapter 6: Composing Pictures Like a Pro.
Visualize Composition.
Consider Design Principles.
Discover Rules of Composition.
Learn to Control Composition.
Chapter 7: Putting It All Together.
Experiment with Depth of Field.
Mix and Match Settings.
Change Shutter Speed for Effect.
Focus Selectively.
Compose Creatively.
ExploreDifferent Lighting Options.
Try Creative Techniques.
Chapter 8: Taking Your First Digital Photo.
Set Up a Digital Camera.
Take Test Pictures.
Troubleshoot Problems.
Transfer Pictures to Your Computer.
Evaluate Your Photos.
Fine-Tune Camera Settings.
Chapter 9: Avoiding Digital Photography Pitfalls.
Avoid Taking Unfixable Pictures.
What Is a Histogram?
Use a Histogram as You Take Pictures.
Compensate for Shutter Lag.
Avoid Blowouts.
Keep Your Camera Steady.
Avoid Undesirable Color Casts.
Never Use Digital Zoom.
Reduce Digital Noise.
Avoid In-Camera Adjustments.
Become Comfortable with Your Digital Camera’s Settings.
Chapter 10: Capturing Unique Photo Opportunities.
Photograph Products to Sell on eBay.
Take Great Close-Up Photos.
Take Photos at Night without a Flash.
Capture Firework Displays.
Chapter 11: Organizing Photos in Photoshop Elements.
Why Use Image Editing Programs?
What Is a Digital Editing Workflow?
The Welcome Screen Choices in Photoshop Elements.
Understanding the Organizer Workspace.
Understanding Metadata in Your Photos.
What Are Raw Digital Photos?
Create a New Catalog and Import Photos.
Review, Compare, and Sort Your Photos.
Organize with Tags.
Organize with Collections.
Chapter 12: Fixing Photos.
Why Calibrate and Profile Your Monitor?
Calibrate and Profile with Adobe Gamma.
Open the Photoshop Elements Quick Fix Workspace.
Get Familiar with the Quick Fix Workspace.
Open a Photo to Fix.
Open a Raw Photo File.
Zoom In and Out .
Move Around the Image.
Rotate an Image.
Select a Comparative View.
Improve Composition by Cropping.
Use the Quick Fix Auto Buttons.
Try an Auto Fix for a Quick Improvement.
Remove Red Eye with One Click.
Undo Changes.
Convert a Color Photo to Black and White.
Add a Colored Filter Effect to Any Photo.
Chapter 13: Enhancing Photos.
What Are Layers and Why Use Them?
Find Your Way Around the Layers Palette.
Straighten a Crooked Photo.
Add a Quick Colored Matte.
Make a Creative Crop.
Select an Area of a Photo.
Whiten Teeth Digitally.
What Are Photoshop Elements Filters?
Duplicate the Background Layer.
Reduce Digital Noise.
Use Special Effect Lighting.
Liquify a Photo for Effect.
Add Motion Blur.
Colorize a Black-and-White Photo.
Create a Sepia-Toned Photo.
Understanding Styles and Effects.
Customize the Palette View.
Add a Quick Vignette.
Add Digital Photo Corners.
Turn a Photo into a Drawing.
Frame a Photo with a Background Layer.
Remove Blemishes with One Click.
Fix Skin Tone.
Chapter 14: Getting Creative with Photoshop Elements.
Create a Digital Photo Collage.
What Is the Filter Gallery?
Adjust a Photo Before Applying Filters for Artistic Effects.
Convert a Photo into a Sketch.
Convert a Photo into a Painting.
Finish a Painting with an Artistic Border.
Understanding a Type Layer.
Add and Edit Text.
Move and Resize Type to Fit.
Add Text and Match the Color to the Photo.
Rotate Text.
Warp Text.
Stylize Text.
Simplify a Type Layer.
Put Text into Perspective.
Make a Photo-Filled Text Title.
Create a Digital Panorama.
Chapter 15: Printing Photos and Other Projects.
Archive Your Photos to CD or DVD Media.
Print a Contact Sheet .
Understanding Resolution.
Digital Photo Printing Options.
Get the Best Prints.
Choose a Photo Printer.
Match Prints to Monitor Display.
Optimize Printer Settings and Print a Photo.
Print One Photo as a Traditional Picture Package.
Print a Package with Multiple Photos.
Create a Greeting Card.
Print to an Online Photo Service.
Chapter 16: Sharing Photos Electronically.
Add a Personal Copyright to Protect a Photo.
Save a JPEG for the Web.
Save a GIF for the Web.
Preview an Image in a Browser.
Create a Web Photo Gallery.
Send an Image with E-mail.
Export Images.
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